For this project we were tasked with finding a way for young people to holiday in Scotland. With Visit Scotland we created a fun and unique campaign that celebrates the weird and wonderfulness Scotland has to offer. The idea centres
Each place that Jimmy visits is given a review. This review is written (and spoken) in Scottish dialects and hopes to show Scotland in a new light. Jimmy also provides a bread review that rates the local bread in the area.
As well as this a series of animatronic pigeons would be placed around British cities. These pigeons would shout out a variety of Scottish phrases to cause commotion and encourage people to interact with Jimmy's Internet presence.
As well as his blog Jimmy has an Instagram and Twitter page where he talks about his location and any offers Visit Scotland provides. Jimmy has his own hashtag so you can follow him.